WWE Bottle It Over Christian Title Run By Shaun Nichols

The WWE made what I would consider to be a major mistake by ending Christian's title run after a whole two days. The WWE need urgently to create new main event talent and yet when it looks like they may be ready to elevate someone to the next level they fail to follow through.
Look at the main event talent that they have lost as regular PPV headliners in the last 18 months or so: Shawn Michaels, Batista, Undertaker, Triple H and Chris Jericho. What's more it's likely that CM Punk will be having an extended break in a few months, Vince refuses to trust Rey long term and it's quite likely that Rey will not be around in two years time. The Miz was simply not given the big wins needed to get over, Sheamus had his big push rudely cut off when they decided to turn him into a comedy character. Although his trade to Smackdown should be to his advantage as the show does not have any top line heels. Alberto Del Rio is heading in the right direction but needs to be booked really strongly in the next few months after losing at Wrestlemania & Extreme Rules.
What that illustrates is that after John Cena & Randy Orton, the WWE are sorely lacking in the main event stakes. Now I do understand the view that Christian only got the title at the PPV because he's Edge's best friend and the company felt that it would be a nice gesture. But by winning Christian went over Del Rio, who the company want to face Cena in the main event of SummerSlam this year. So you would think that the company would take the opportunity to try and elevate Christian long term and boost their main event ranks. Instead they have him lose the belt to Orton on the first Smackdown show after the PPV in a match that was described as very good.
The problem with that is if they do a PPV programme is that nobody will care to see Christian challenging Orton for the title, Orton going for the title is a stronger card to play. The WWE should have realised that having their top babyfaces trying to win titles are more effective than them trying to retain them on PPV. The classic example of this was The Rock, the PPV's where he was trying to win the belt were always bigger than when he was defending the title which explained why his title runs never ran more than 3 or 4 months at a time.
Christian who is over with the fans to a certain extent, does have good matches and can cut a decent promo would have benefitted from being the champion for a decent length of time, the WWE would have also benefitted from having arguably their best in ring performer as a firm fixture in PPV main events. Instead it appears that they have cast him aside in favour of their obsession to protect and push Randy Orton at all costs which is ridiculous as he doesn't need it. Orton would be over regardless if he has the title or not, Christian would have benefitted from being the champion but for some reason the WWE fail to grasp what seems completely obvious to most fans.